Strong Presence at Smart Marketing Arena Prime Developments participated in Smart Marketing Arena, a leading real estate marketing event, featuring an in-depth discussion with Ishak Anwar, Chairman of the Board, on the future of Egypt’s real estate market. Introducing Prime Elite Card During the event, Ishak Anwar unveiled Prime Elite Card, an initiative aimed at enabling young talents—students, employees, and aspiring sales professionals—to engage with the real estate sector. The card system allows participants to: Offer exclusive discounts to clients Benefit from extended payment plans Connect clients directly with Prime’s professional sales team Individuals who successfully generate sales through the card are rewarded with commissions and potential job opportunities within Prime Developments after training. Local and International Reach The initiative quickly exceeded expectations, with cards distributed across multiple Egyptian governorates, including Cairo, Assiut, Minya, and Sohag, as well as internationally in Kuwait, the UAE, the United States, and Cyprus. Outlook for the Real Estate Market in 2026 Anwar emphasized that Egypt’s real estate market is not heading toward collapse but rather undergoing a natural filtration and stabilization phase, where only serious developers with real on-ground execution will continue to grow. A Clear Message to the Market He concluded with a clear message to developers and investors: “Be honest. Be real. Do not sell illusions. What you promise must be delivered—this is how trust and long-term success are built.”