As always, any clear investment opportunity or information that benefits the client is shared immediately… ensuring we move step by step with the market.

In this session, we spoke with a leading figure who has handled challenging projects in the New Administrative Capital and focused all efforts to make it successful and prominent globally.

From Kuwait to the New Administrative Capital

Ishak Anwar emphasizes that his passion for the New Administrative Capital started before returning to Egypt. Since 2005, he has worked in real estate development in Kuwait, and upon his return to Egypt in 2020, he decided to fully engage with the capital.

Prime Developments Projects in the New Administrative Capital

1️⃣ ION Residential

• Residential project on 25 acres – R8
• Fully Smart Compound
• From entrance to inside the unit
• Full finishing + Smart systems (Alexa)
• Real-life smart experience demonstrated at the project and offices

2️⃣ Mid Tower

• Commercial / Administrative project – 4500 sqm – Downtown
• Direct view of Central Park
• Completion of 4 basements + commercial + start of administrative units
• Targeted completion by the end of 2026

3️⃣ Harmone Tower

• Commercial / Administrative – Downtown
• Near Al-Masjid Al-Masry
• Parallel execution with other projects
• Significant progress in construction works

2026… The Year of Real Launch

Completion of services, monorail operation, parliament relocation, and fully completed infrastructure. The capital is no longer an idea but an undeniable reality.

Pricing Crisis & Struggling Developers

The main issues: selling projects at low prices, reliance on client down payments, and lack of planning. Result: delays, setbacks, and client pressure. Solution: phased selling, supply control, real financial backing, contract integrity, and flexible payment systems.

Prime Developments Expansion

• Establishment of Prime Construction for self-execution
• Prime branch in Dubai (marketing & sales)
• Opening Prime branch in Asyut
• Expansion plans in Upper Egypt
• Future ION-like residential project in New Asyut
• Upcoming project in the Business & Finance District

Prime Elite Card… Out-of-the-Box Marketing

An innovative initiative to support youth, create a community sales network, provide real discounts, direct commissions, and actual job opportunities. The concept turns each individual into a genuine market contact with full tracking and transparency.

New Administrative Capital – Prime Developments Projects